Content Marketing Services

Build likability. Build trust. Build word of mouth. All for the long term.

Content Marketing is here to stay

Appealing to both website visitors and the search engines through the publication and distribution of high-value web content. But content marketing isn’t as simple as writing up a few blog posts and linking to them from your social profiles. Take it from the pros – true content marketing requires much more to be successful!

At candlelit, our content marketing campaigns focus on three distinct phases of content production and promotion:

Traffic Generation
Engagements
Conversions

Our initial priority for new content marketing clients is to attract as many visitors as we can using infographics, blog posts and other content types. This gives our experienced content marketing professionals the data needed to make future content releases even more successful.

Working from the data generated by our initial round of content posts, we hone in on the topics that your audience responds best to. This allows us to use future content releases to build a base of repeat visitors who will keep coming back to your site long after our campaign is complete.

With an audience established, the final stage focuses on maximizing conversions amongst your new readers. Using both the content marketing data gathered to this point and our extensive knowledge of digital marketing techniques, we’re able to transform your investment in content marketing into higher product sales and greater overall profitability.

Content is King? or is it?

We’ve all heard it before: “Content is king.”

But what does that even mean? And where do you start if you hope to ascend the marketing throne?

Decision Making Process

Content marketing allows you to be someone’s guide as they go through their decision-making process. Which is key because buyers today guide themselves through as much as 90% of their purchase-decision process before ever engaging with a brand or its sales team.

That means, by the time you’re attempting to sell them, they’ve already developed strong opinions about many important decision factors. Wouldn’t you love to guide and influence those opinions?

Have a strong content strategy

With a strong content strategy, you can be their backseat guide as they tackle their challenges and learn what an ideal solution looks like. When it comes time to buy they will already have established strong trust with you and your brand’s values.

That's why Content was crowned king.

Why Content really is King

3 of the biggest reasons

 

1. Increased Brand Awareness

As customers are searching for answers to their questions and solutions to their problems, they are more likely to discover your product and brand via helpful content.

2. Stronger Customer Relationships and Loyalty

Customers will view you as an authority on the subject and you will win their trust early which will make selling to them so much easier later.

As your content creates value to readers, you will also develop a sense of reciprocity. As marketing rockstar & tech investor Gary Vaynerchuk talks about in his book “The Thank You Economy.”

Essentially, when customers are ready to make a purchase decision, they will already feel loyal to you and feel compelled to give you their business because you’ve already provided them with so much value.

3. Long-lasting, Low-cost Traffic, Leads and Sales

It’s true that content marketing isn’t the cheapest way to boost sales in the short-term. It can take months to start seeing the real ROI and it takes time and money up front to start generating free content.

But if it’s done well, the growth that good content will bring is a perpetual and will only compound as you add more resources.

A good content strategy grabs customers at every stage of their decision-making process and it may take awhile for them to turn into paying customers. But this is actually a great thing as consumers spend an average of 79 days conducting online research before buying. The sooner you catch them in that process, the better your chances of closing the sale.

Some of the most successful companies in the world like Intel, IBM, and American Express all attribute their success to years of content marketing. But it’s not a strategy reserved for these elites, let’s take a look at how you can develop your content marketing efforts on any budget.

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Candlelit is a DIGITAL MARKETING AGENCY that’s focused on boosting your revenues and creating strong brands for you

Most marketers and agencies these days struggle to focus on ROI. Many work on initiatives that generate more top line results -- Likes, Impressions, Followers, Views etc. But at the end of the day, it comes down to one thing: whether or not your marketing efforts generate business.

Candlelit aims to inspire visitors through online presence management, creating a strong brand for you.

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