Analytics Optimisation

Data science done right

LESS DIRT, MORE GEMS

Having trouble getting your Analytics up and running? Yes, sometimes tracking can be tedious. Well, not anymore. Analytics and data gathering allows for to know your audience and pick up the gems.

Here are some important questions we can answer for you through analytics

  1. How many people visit my website?
  2. Where do my visitors live?
  3. What websites send traffic to my website?
  4. What marketing tactics drive the most traffic to my website?
  5. Which pages on my website are the most popular?
  6. How many visitors have I converted into leads or customers?
  7. Where did my converting visitors come from and go on my website?
  8. How can I improve my website's speed?
  9. What blog content do my visitors like the most?
  10. Who are my paying customers?
Removes the guesswork

We look at your site and your systems and find the bumps and barriers to conversion. And we find the best way to smooth them out. We use a range of metrics, including conversion rate, per visit profit, per visit value, and average order value to determine how profitable your website is. And how profitable it could be.

Maximise your conversion rate

It could be as simple as changing the content on your pages – making this silent salesperson as effective as possible. It could be by encouraging return visits, or through data driven re-engagement of past customers. You can take people from, “Ooh, that looks interesting” to “Thank you for your purchase.”

SET-UP

Define, measure and optimise success in the digital channel. Services to help you use web analytics to transform the performance of your digital team with data-driven marketing.

INSIGHT & ANALYSIS

Reports on campaigns, produce data-based plans and help with attribution modelling. The right marketing analytics reports to your digital team, helping them make better marketing decisions.

CONVERSION OPTIMISATION

Make the traffic on your site work harder. We’ll help you use insights to generate hypotheses and run controlled experiments to make fact-based decisions. We’ll advise you on how to offer personalised web experiences.

OPTIMISATION PHILOSOPHY

We think about the customer experience. We think about the longer term impact of your brand. We hope you do so too!

Yes, we could put pop ups, do guilt treatment. Yes we could spam manipulative promotions over and over again. Do they work? Some are proven to work well. Most work only in the short term and erodes your brand in the future.

Visitors are more than numbers. They are human beings just like you and I. Give them great experiences and value.

Customer Journey

The user experience plays a huge role for your business. Each and every touchpoint has to be aligned with your purpose.

Respect

We want to treat your visitors the way we treat you. While profit is indeed important, sacrificing relationship for profit is the worse thing one can do.

 

Ready to Optimise your Business?

Then take the first step by chatting with us!

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Candlelit is a DIGITAL MARKETING AGENCY that’s focused on boosting your revenues and creating strong brands for you

Most marketers and agencies these days struggle to focus on ROI. Many work on initiatives that generate more top line results -- Likes, Impressions, Followers, Views etc. But at the end of the day, it comes down to one thing: whether or not your marketing efforts generate business.

Candlelit aims to inspire visitors through online presence management, creating a strong brand for you.

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